PRIVACY POLICY

At Ektek Pharma (referred to as "we," "our," "us" hereinafter), your privacy is critically important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, shop with us, or otherwise engage with our services. It outlines your rights regarding your personal information and how you can exercise those rights. By visiting our Shopify store or using our services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect information from you in various ways, including directly from you when you make a purchase, and automatically through our Shopify store platform.

a. Personal Information

We collect personally identifiable information to fulfill your orders and provide services. This may include, but is not limited to:

  • Name: We require your first and last name to identify your orders and communicate with you.

  • Billing and Shipping Address: To process transactions, calculate shipping fees, and deliver your products, we collect the address where products are shipped, and your billing address to verify payment details.

  • Email Address: We use your email to send order confirmations, shipping notifications, and promotional materials if you've opted in for marketing communications.

  • Phone Number: Your phone number may be used for order-related issues or delivery coordination.

  • Payment Information: Your payment details, including credit card numbers, billing information, or payment methods like UPI, are collected securely to process transactions. We do not store your payment information ourselves, but rather use secure third-party processors.

b. Order Information

This includes the details of your purchases from our store:

  • Products Purchased: To ensure proper fulfillment and delivery, we store the products you've ordered, including product names, quantities, and prices.

  • Order Date and Total: To manage your order history and provide customer support, we retain information about the date of your purchases and the total amount you spent.

  • Shipping Preferences: Any special instructions or preferences you provide during checkout may be saved to ensure a smooth delivery process.

c. Device Information

When you browse our store, we automatically collect certain information about your device, including:

  • Device Type: This could be a mobile phone, tablet, or desktop computer.

  • Web Browser: We track the type and version of your web browser (e.g., Google Chrome, Safari) to ensure our website functions properly on your device.

  • IP Address: Your IP address is collected for purposes of website security, fraud detection, and analytics.

  • Time Zone: This helps us localize certain features of our site for your region.

  • Cookies and Tracking: Cookies help us remember your browsing preferences, such as your cart contents, and improve your overall experience. These are small text files stored on your device.

d. Marketing Data

To enhance our relationship with you, we also gather marketing data through:

Email Preferences: If you’ve opted in for newsletters or promotional offers, we keep track of your email preferences and interaction with our communications.

Behavioral Data: We may analyze how you engage with our store or marketing materials, such as how often you open emails, what links you click, and what products you view on our website.

Participation in Promotions: If you participate in our contests, promotions, or surveys, we may collect additional information relevant to the promotion or survey.

 2. How We Use Your Information

The information we collect is used primarily to provide and improve our services, fulfill your orders, and communicate effectively with you.

a. Order Fulfillment

The personal information you provide is essential for us to process and fulfill your orders. We use this data to:

  • Process Payments: We securely process your payment information through third-party providers such as Shopify Payments, PayPal, or credit card processors.

  • Billing and Invoicing: Accurate billing details ensure that the right charges are applied, and invoices are properly created for your records.

  • Shipping: Your shipping information allows us to deliver your products to the correct address. We work with trusted shipping companies to make sure your order reaches you on time.

  • Order Confirmation: We send order confirmations via email or SMS to verify that your order has been successfully placed.

  • Tracking: After your order has shipped, we provide tracking information so you can follow your package’s journey from our warehouse to your doorstep.

b. Customer Support

We use your information to provide support services and assist with inquiries:

  • Responding to Inquiries: If you contact us with questions about our products, orders, or policies, we use your provided contact information to respond promptly and efficiently.

  • Managing Returns: If a product needs to be returned or exchanged, we use your order history and contact information to facilitate this process.

  • Resolving Issues: For any complaints or service issues, we keep a record of your interactions with us to ensure satisfactory resolution.

c. Marketing and Promotions

Your information may also be used for marketing purposes, including:

  • Sending Promotional Emails: If you opt in to receive marketing communications, we may send you emails with special offers, new product announcements, or other relevant updates. You can unsubscribe at any time using the "Unsubscribe" link in our emails.

  • Personalized Advertising: We may use information like your browsing history and past purchases to show personalized ads on third-party platforms such as Google or Facebook. This ensures the advertisements you see are relevant to your interests.

  • Discounts and Promotions: Information about your preferences helps us offer personalized discounts or promotions. For instance, if you’ve purchased a certain type of Ayurvedic product, we may notify you about related offers or new arrivals.

 d. Improving Our Services

We are constantly working to improve the Ektek Pharma customer experience. Your information helps us:

  • Analyze Website Traffic: We use data such as IP addresses and device information to analyze how visitors interact with our website. This allows us to identify popular products, optimize page layouts, and enhance website performance.

  • Optimize User Experience: By tracking how users navigate through our store, we can make adjustments to improve ease of use, ensuring that you find the products you're looking for faster.

  • Product Development: Feedback from your purchases and interaction with our store helps us understand trends and develop new product lines that cater to your needs.

3. Sharing Your Information

We respect your privacy and take the protection of your data seriously. While we do not sell your personal information, there are instances where we share your data with trusted partners to provide services or comply with legal obligations.

a. Service Providers

We share information with third-party providers to facilitate transactions and order fulfillment. These include:

  • Shopify: As our e-commerce platform, Shopify processes your data to manage your transactions, product inventory, and order history. Shopify operates in compliance with applicable privacy laws and offers robust security measures to protect your data.

  • Payment Processors: We use secure payment processors to handle your payments. Your payment information is encrypted, and we do not store your credit card details. Payment processors such as PayPal and Shopify Payments handle your payment information to complete transactions.

  • Shipping Partners: To deliver your products, we share your shipping details with logistics and postal service providers. This allows them to transport your order from our warehouse to your address.

b. Marketing Partners

We may share anonymized or aggregated information with marketing partners to deliver targeted advertising:

  • Social Media Platforms: If you engage with us on platforms like Facebook or Instagram, we may share information to display personalized advertisements based on your interaction with our store.

  • Email Marketing Services: We use third-party email marketing providers to manage and send promotional emails. These providers ensure that your email preferences are respected, and you can unsubscribe at any time.

c. Legal Requirements

We may disclose your information if required by law or to protect our legal rights. This includes:

  • Compliance with Legal Obligations: We may disclose your personal information to comply with applicable laws, regulations, or legal requests (e.g., court orders, subpoenas).

  • Protecting Our Business: If we believe it is necessary to investigate, prevent, or take action against illegal activities, suspected fraud, or threats to the safety of any person, we may disclose relevant information to law enforcement or other regulatory bodies.

4. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. This includes:

  • Order History: We keep your order history to provide customer support and ensure compliance with legal requirements such as tax obligations.

  • Payment Information: Payment details are retained only as long as necessary to process transactions and handle potential disputes.

  • Marketing Preferences: Your email preferences and opt-in/opt-out history will be stored until you decide to unsubscribe from our marketing communications.

Once the retention period ends, your personal data will be securely deleted or anonymized so that it can no longer be linked to you.

5. Your Rights

You have specific rights regarding your personal information, in accordance with applicable data protection laws. These rights include:

a. Right to Access

You may request access to your personal information at any time, including details of the data we hold, why we are holding it, and how we use it.

b. Right to Correction

If any of your personal information is incorrect or incomplete, you can request corrections to ensure we hold accurate and up-to-date information.

c. Right to Deletion

Under certain circumstances, you may request that we delete your personal data, particularly if it is no longer necessary for the purposes it was collected. Note that there may be legal obligations or legitimate interests that require us to retain some of your data.

d. Right to Restrict Processing

You can ask us to restrict the processing of your personal data in specific situations, such as if you dispute the accuracy of the information or if you object to processing based on our legitimate interests.

e. Right to Object

You have the right to object to certain types of data processing, such as direct marketing, and we will respect your request unless there is an overriding legitimate ground for the processing.

f. Right to Data Portability

If you request, we can provide a copy of your personal information in a structured, commonly used, and machine-readable format, allowing you to transfer it to another service provider if desired.

g. Right to Withdraw Consent

If we rely on your consent to process your data, you have the right to withdraw this consent at any time without affecting the lawfulness of processing before the withdrawal.

To exercise any of these rights, please contact us using the details provided below. We may request verification of your identity to ensure your information is protected.

6. Data Security

We prioritize the security of your personal data and implement appropriate technical and organizational measures to safeguard it from unauthorized access, disclosure, alteration, or destruction. While we use industry-standard security practices, please remember that no method of transmission over the internet or electronic storage is 100% secure.

7. Third-Party Links

Our website may include links to other websites operated by third parties. This Privacy Policy applies solely to information collected by Ektek Pharma. We are not responsible for the privacy practices or content of third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or relevant laws. The revised policy will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy regularly for any changes. Your continued use of our services constitutes acceptance of any updates to this Privacy Policy.

9. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Ektek Pharma
Email: Ecomm@ektekpharma.com

Phone: +91 70422 64827
Address: K-2, Textile Colony, Transport Nagar, Industrial Area- A, Ludhiana Punjab 141003, India

We are here to address your concerns and will respond promptly to your queries.